KalBlue Group | Promotional Products & Apparel | Kalamazoo, MI

How Promo Products Can Tell Your Brand's Story

3 days ago

Stories are powerful. From sharing stories around the campfire to writing fictional novels, storytelling has connected people together for thousands of years. But have you ever considered storytel...

6 Stuffed Animals to Cuddle Your Way to Happiness

Jul 7

Almost everyone had a favorite stuffed animal growing up. They were a friend that you confided your deepest secrets to, a friend that could keep you company when thunderstorms rolled through the ni...

8 Graphic Design Mistakes to Avoid

Jun 23

From social media graphics and website layouts to creating a cohesive grouping of promotional products, there are plenty of opportunities to flex your creative muscles and grow your business at the...

The Best Apps For Organization

Apr 25

For many of us, keeping organized and productive seems to be the goal that haunts us throughout the year - especially in an increasingly digital age where social media, a million calendar reminders...

Sustainability & Environmental Responsibility: Why it Matters

Apr 2

As the reality of our planet's changing climate is becoming more and more apparent, being committed to sustainability has become a business imperative in the eyes of consumers. According to a 2018 ...

5 Invaluable Marketing Books to Help Grow Your Brand

Mar 26

In the world of business, marketing trends are always evolving and it's easy to be overwhelmed. Sometimes you take one step forward only to be knocked two steps back. Luckily, there are endless res...

Using Customer Profiles to Find the Perfect Promo Products

Feb 10

When business owners are asked about the customers they serve, many times, their response is: "Well, we serve everyone..." If a company served everyone, it would be impossible to build a successfu...

A Quick Guide to Promotional Bags

Feb 2

Whether you're at a tradeshow, school, office, or even the grocery store, chances are that you're going to see a promotional bag. Bags are one of the most ubiquitous promotional products - and for ...

16 Ways Color Affects Your Branding and Marketing

Jan 26

Substantial research shows why color matters in branding and how it plays an important role in how we experience marketing. These 16 facts give you a glimpse into how you can use color to your adva...

5 Fail-Proof Ideas for Your Business Instagram

Dec 20, 2025

What generates over 95 million photos and videos each day, 4.2 billion likes daily and has 700 million active users? You guessed it - Instagram. This photo and video sharing social platform have re...

6 Reasons You Need a Company Store

Aug 8, 2025

As more and more companies turn towards e-commerce, shopping online has never been easier or more enjoyable. Ordering branded products is no exception! Company stores give you a convenient and comp...

Case Study: Thank You for Spooning

Jun 11, 2025

Description: 12 Oz. Spooner Mug Industry: Advertising / Marketing / Publishing What it was purchased for: A major coupon distributor was looking for a thank you to give out to advertisers. How...

These Are the Tech-Savvy Promotional Products You Are Looking For

Jan 19, 2025

Technology advances exponentially. By the time you finish reading this article, you might be actually be reading it in some virtual reality café where Elvis is serving you a strawberry daiqu...

6 Products to Show Your Support for Breast Cancer Awareness

Dec 15, 2024

Suppose you're looking for a cause to support to make sure that your business is responsible and giving back to the community. In that case, breast cancer awareness is an excellent choice because i...